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Brand profile

Alo Yoga

Styling long-bearded vegan yogis and equally long-legged chic supermodels alike, Alo Yoga is determined to spread zen-like luxury through their studio-to-street apparel.

alo yoga brand - Luxe Digital
The story

Styling long-bearded vegan yogis and equally long-legged chic supermodels alike, Alo Yoga is determined to spread zen-like luxury through their studio to street apparel. Manifesting the idea that mindfulness is a lifestyle that continues off the mat, the brand’s flexible silhouettes are engineered to elevate your Downward Dog whilst simultaneously designed to raise your street-style game.

With that, let’s say Alo to seamlessly living in activewear and spreading infectious smiles as we bid farewell to stomach-squishing negativities.

alo yoga brand history - Luxe Digital

Behind Alo Yoga

History of Alo Yoga

The Alo brand was founded in 2007 in Los Angeles by childhood friends, Danny Harris and Marco DeGeorge. After partnering in clothing manufacturing and distribution for over seventeen years, the duo was passionate about creating a brand with “spreading goodness and kindness” at its core. Voila, Alo Yoga was born.

Alo Yoga was created to inspire people around the world to bring yoga into their lives. After experiencing the physical, emotional and mental benefits of the practice first-hand, Harris and DeGeorge believe that yoga holds the power to transform lives both on and off the mat. They believe that mindful movement leads to better living, as it inspires a love for yourself, others, and the earth. And in this way, the brand’s mission statement—from studio to street—manifests the idea of taking in-studio consciousness onto the streets by spreading courage, confidence, and kindness in your everyday life.

Based in LA, the burgeoning brand’s workout clothes caught the attention of star-studded celebrities and activewear enthusiasts alike. Unsurprisingly Alo Yoga’s Moto leggings catapulted to cult-status when supermodels seemingly declared the flawlessly designed stretch pants as their official off-duty uniform. Whilst vegan yogis similarly added their stamp of approval for the brand’s sustainable efforts and yoga-endorsing designs. Today— although still inspired by Cali life—the Alo Yoga stretches far and wide as people around the world are more empowered than ever to perfect their Downward Dogs and flow into Voguish Vinyasas.

Interesting facts about Alo Yoga

Pronounced ‘Ah-l-oh’, Alo stands for air, land, and ocean. And it reflects the brand’s deep-rooted respect for nature. Every detail of Alo is engineered to promote environmental sustainability. Their flagship store in Beverly Hills runs entirely on solar power. Electric car charging stations promote the use of eco-chic vehicles. Paper-free warehouses and innovative recycling programs minimize waste. Alo store cafes are plant-based and 100% organic. And all production is sweatshop-free.

Besides the sustainable brand’s pledge to the planet, Alo is also devoted to uplifting small communities and spreading kindness through a plethora of social initiatives. Their non-profit, Alo Gives, aims to introduce millions of children to the benefits of yoga and mindfulness for free. Their Scholastic-approved videos are designed to be used in the classroom or at home. They are aimed to equip children with the necessary skills to calm their minds, mute negativity, and promote learning.

Alo doesn’t just talk the talk when it comes to raising awareness of the benefits of mindful movement, they walk the walk (or rather, they flow the flow). The brand’s headquarters in LA have yoga sessions twice a day for employees to still their minds and bring clarity to their days. Passionate about sharing the brand’s philosophy, many of the world’s most influential yogis hangout and teach in Alo’s dog-friendly work environment and meditative zen gardens. Clearly, no one’s vouching for a WFH policy here.

alo yoga brand products - Luxe Digital

Alo Yoga product range

Launched in 2007, Alo’s hallmark remains their comfortably stylish yoga clothes and accessories. The brand’s yoga line includes men’s and women’s yoga pants in a myriad of silhouettes—including high-waisted, capris, flared, and shorts. Yoga tops include bras, tanks, crops, and full-lengths with short sleeves or long. And when it comes to accessories, elevated essentials such as Alo yoga mats and gym bags are engineered to make your workouts seamless.

Since its debut, the brand has extended to Alo workout clothes and everyday apparel. Other workout outfits include tennis dresses, skirts, and boxing shorts. Alo clothing further includes luxe loungewear like sweats and cable knit shawls, as well as sherpa trenches and puffer jackets. Their sunglasses, hats, shoes, and underwear are also worth adding to your rotation. While a range of essential oils infuses calming aromatics into your daily routine.

Signature materials and craftsmanship

Alo Yoga consciously incorporates its wellness culture into every aspect of the business model including manufacturing practices and sourcing sustainable materials. And whilst the products are made around the world, the Alo brand is uncompromising in treating everybody with kindness and respect. They deeply care about who their products are made by and where they are made, and every one of their facilities has an Alo employee overseeing day-to-day practices. Alo is 100% sweatshop-free, meaning that all workers are adults, paid fair wages, expected to work reasonable hours, and work in healthy conditions. And by maintaining such rigorous standards, they are platinum certified by WRAP—the largest watchdog for ethical manufacturing globally.

Alongside a love for people, Alo’s respect for the planet is intrinsic to their designs, materials, and manufacturing processes. Designed in their LA headquarters by a team of experts, the space is entirely run on solar energy. They’re also in the process of building a solar farm to harvest enough energy to continuously light 100,000 bulbs when the sun’s out. When it comes to picking materials, the brand is constantly seeking new ways to achieve maximum comfort with minimal environmental impact. Their eco-friendly alternatives include recycled polyester and non-toxic dyes. And thanks to a cutting-edge recycling program and sustainable manufacturing practices, they’ve managed to keep their total waste down to that expected from a small household. We’re impressed.

Where is Alo Yoga made?

Inspired by a Cali lifestyle, Alo Yoga apparel and accessories are designed in the brand’s headquarters in LA. And whilst the brand guarantees that they are 100% sweatshop-free, different items are manufactured in different countries depending on what materials and resources are necessary for that particular product. These countries include the U.S, Turkey, Indonesia, Portugal, Vietnam, and China.

alo yoga brand facts - Luxe Digital

Who wears Alo Yoga?

Spotting celebrities in leggings is nothing new—especially when they’re by Alo Yoga. Co-signing the mindful brand as the official supermodel off-duty uniform, Kendall Jenner, Hailey Bieber, Candice Swanepoel, Gisele Bündchen, and the Hadid sisters have proven their affiliation to Alo leggings on more than one occasion. Alexandra Daddario may have acquired Alo sets in every hue (perhaps that’s all it takes to become Baywatch-ready). And even Martha Stewart seems to have adopted the athleisure trend, sporting a matching two-piece in icy blue. Not to mention, Shawn Mendes’ iconic post-gym Alo-inspired tank and sweats style.

However, despite its obvious approval from A-list celebs, Alo Yoga’s price tag is targeted at the much-less-famous but comfort-focused and style-conscious consumer. In fact, their collections of activewear, athleisure apparel, and loungewear deem it perfectly acceptable for almost anyone to live in leggings. After all, lying horizontal is a pose too isn’t it?

Where to buy Alo Yoga

Alo Yoga only has a few stores, all of which are located in the United States and Canada. However, the brand’s e-commerce store ships all around the world. Alo Yoga is also featured on a reputable luxury platform like Farfetch. But to prevent buyer’s remorse—the realization that there are other colorways, styles, or sizes—we recommend shopping on the brand’s official website. It’s seamless to scroll through, filter, and check out.

Alo Yoga price

Alo Yoga is a lifestyle brand with products that are designed to endure in style, durability, and comfort. Therefore you can expect to pay more than your fast-fashion knockoffs. However, once you try on their pieces, we’re pretty sure you’ll agree that they’re worth it. Alo Yoga leggings range from $88 to $138. Tops range from $28 to $325. Shorts range from $48 to $150. And yoga mats are priced at $128.

Alo Yoga leggings vs Lululemon leggings

Both Alo Yoga and Lululemon are renowned for their luxury leggings. And whilst both labels are unparalleled in comfort and quality, the real difference comes down to style. In our opinion, Alo Yoga leggings are more fashionable and flattering, making them our top choice for wearing to the studio and running errands.

However, if you’re opposed to wearing leggings outside of the gym, Lululemon’s are slightly more affordable, have pockets, and come in many different lengths for taller or petite sizes.

BrandAlo YogaLululemon
Price range$$$$$
Payment optionsCredit card, Amazon Pay, PayPal and AfterpayCredit card, PayPal and Klarna
Product rangeActivewear, athleisure, loungewear, apparel, and accessoriesActivewear, athleisure, loungewear, apparel, swimwear, and accessories
ProsMore fashionable More smoothing More sculptingCheaper More length options Pockets
ConsMore expensiveLess fashionable Less flattering

Alo Yoga discount code

Alo Yoga is all about spreading love through mindfulness and yoga. And to show their appreciation for the people who allow us to pop into the studio after work, the Alo Yoga Pro Program offers 25% off on all Alo Yoga apparel to all certified instructors who are actively teaching. They also offer a 10% discount off all first orders when you sign up for their newsletter.

Alo Yoga shipping

Alo Yoga offers free worldwide shipping and deliveries are expected to take between 1-7 business days. Second-day delivery costs $15. And next-day delivery costs $25.

Alo Yoga return policy

Alo Yoga guarantees a full refund on all items that are returned unworn within 30 days of purchase. They also cover the shipping fee of U.S returns. However, customers outside of the U.S will be responsible for the shipment and cost. All final sale items, including bodysuits and underwear, cannot be returned.

Luxe Digital AI Ranking · September 2026 issue

How often AI mentions Alo Yoga

Last month we counted Alo Yoga’s AI mentions: every time one of the five most-used answer engines used aloyoga.com as a source for an answer. That count places Alo Yoga against every brand we cover, and it measures how readily an AI puts Alo Yoga in front of someone deciding where to spend. See how we measure it.

Rank
64thof 308 brands, and 23rd among fashion
AI mentions
4,315 Across 5 of 5 engines
Since August
2 Down from 62nd in August · mentions +97.3%
Visibility score
66.3/100 The five engines count equally, and the score adjusts for any engine we do not yet cover

Where the mentions come from

Engine Mentions Pages used Rank here
ChatGPT 1,738 1,394 62ndof 308
Google AI Mode 908 910 59thof 308
Perplexity 525 305 70thof 308
Google AI Overviews 798 674 58thof 308
Gemini 346 181 55thof 308

Twelve months

Tracked since Apr 264,315 mentions

Nearest in fashion

  1. 64 Alo Yogaaloyoga.com 4,315
  2. 66 Chloéchloe.com 3,883
  3. 67 Sézanesezane.com 3,853
  4. 69 Monclermoncler.com 3,664
See the full fashion ranking
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